Look, All I Want's a Cup of Coffee
Barnes & Noble Booksellers is a book store that sells Starbucks coffee. Starbucks is a coffee shop that, beginning next month, will sell books. Why not? It already sells CDs (including Starbucks-only product from the likes of Bob Dylan and the Rolling Stones) and movies (well, it was a promotional partner on Akeelah and the Bee with Lionsgate and Mark Cuban and Todd Wagner's 2929 Productions); might as well get into the book biz. According to this morning's New York Times, the company has announced it's going to kick off its novel business plan with Mitch Albom's novel For One More Day, which is only appropriate; Albom works are the literary equivalent of artificial sweetener and a perfectly good substitute when you run out of Sweet'N Low. The book will be out at the end of September and be available in Starbucks stores through November. And, joy, the sportswriter-turned-novelist responsible for the 11-million-copies-sold Tuesdays With Morrie and The Five People You Meet in Heaven, both books my mother considers "classics," will also be doing a reading tour of Starbucks in eight cities, including Los Angeles, New York and, of course, Dallas. At least Starbucks is donating one buck from each copy sold to the pre-school literacy effort Jumpstart; still won't get me to buy a copy, butI feel better about my mom getting one. --Robert Wilonsky
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