Mark Cuban has always been part prophet, part crazy person. His early entry into online radio proved to be prophetic. The Benefactor, his short-lived reality show, was not.
So when Cuban predicts that, within 10 years, the NFL will go the way of Toygaroo, it's hard to tell whether Cuban is demonstrating incredible foresight or simply spouting off nonsense to reporters.
His use of swine metaphors suggests nonsense:
"When pigs get fat, hogs get slaughtered," Cuban said, according to The Dallas Morning News. "And they're getting hoggy. When you try to take it too far, people turn the other way. I'm just telling you, when you got a good thing and you get greedy, it always, always, always, always, always turns against you."
So does the fact that he's critiquing the league for inking a Thursday Night Football deal with CBS worth hundreds of millions of dollars. So does the fact that he's claiming Americans will ultimately grow sick of watching football, when their thirst for it appears utterly unquenchable.
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"They're trying to take over every night of TV," he said. "Initially, it'll be, 'Yeah, they're the biggest-rating thing that there is.' OK, Thursday, that's great, regardless of whether it impacts [the NBA] during that period when we cross over. Then if it gets Saturday, now you're impacting colleges. Now it's on four days a week.
"It's all football. At some point, the people get sick of it."
Then again, his $2.5 billion net worth suggests prophecy.
Send your story tips to the author, Eric Nicholson.