American Airlines has had a rough go of it in recent years, what with its ongoing bankruptcy, a knock-down fight with its unions, and the general hatred of the flying public.
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Today, on the heels of its first quarterly profit in a while, American announced that it is turning over a new leaf. This is being done primarily, it seems, through a massive rebranding effort.
The new logo, which you see above, is meant to "reflect the soaring spirit that is uniquely American." Imaginatively dubbed the "Flight Symbol," the graphic "contains the eagle, the star, the "A," and refreshed shades of red, white and blue. Together, they represent a clean and modern update to the core icons of our company," says AA's press materials.
The airline also unveiled a fleet of new Boeing 777-300ER, which will be adorned with an updated exterior that it touts as "light, vibrant, and modern," along with promises of Wi-Fi on every flight, better first and business class amnities, and more iPad-toting pilots.
The real test will be how American performs as it continues to emerge from bankruptcy and moves forward with an expected merger with US Airways. But a new coat of paint certainly can't hurt.