Skechers Wants to Pay $143 Million for Heelys' Sneaker Skates
Heelys, Inc.'s stock is way, way up this a.m. -- 60 cents since the market opened, putting it at the $5.47 mark. No surprise why: The Carrollton-based maker of roller-skate-sneakers has once more been approached by Skechers USA Inc., which is offering big money for a buyout. Three months after Heelys first told Skechers thanks, but unh-unh, the Cali-based company rolled back in with a much bigger offer: $143 million, slapped down on the table only yesterday. And an analyst who spoke with The Los Angeles Times figured it'd be a good deal for all involved: "If its offer is accepted, Skechers would probably try to boost Heelys' image by marketing the shoe better ... [and] a takeover would also extend Skechers' reach among younger consumers." Win and win. --Robert Wilonsky
Get the ICYMI: Today's Top Stories Newsletter Our daily newsletter delivers quick clicks to keep you in the know
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Dallas, delivered to your inbox Monday through Friday.