If you like this story, consider signing up for our email newsletters.

SHOW ME HOW

X

Newsletters

_{All-access pass to the top stories, events and offers around town.}

• No Thanks
• Sign Up

X

SUCCESS!

You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!

Anyone who knows me knows how much I covet my Yums. I possess all the freshest graffiti-streaked flavors, from Lemonade to S'mores, with my Tum Tums kept in the closet vault till only those most special of occasions. (Because, frankly, they aren't cheap -- $125 a pair, goddamn.) So good news today out of Arlington, courtesy Billboard.com: Soulja Boy, whose 15 minutes I coulda sworn ran out some time last September, has signed a "a multi-year sneaker and apparel contract" with the local shoe manufacturer, which will get an assist from Interscope, Soulja's label. Expect them to debut toward year's end -- just in time for Hanukkah, hint hint. --Robert Wilonsky