Southwest Say Relax!

Southwest Airlines is launching these three ads -- courtesy Dallas-based ad agency Dieste, Harmel and Partners -- on Univision, Telemundo and other Spanish-language networks beginning today. It's part of "a new ad campaign for the Hispanic Market titled 'Relax!'" notes the media release this a.m. And no matter the language,...

By Robert Wilonsky

June 4, 2008

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Southwest Airlines is launching these three ads -- courtesy Dallas-based ad agency Dieste, Harmel and Partners -- on Univision, Telemundo and other Spanish-language networks beginning today. It's part of "a new ad campaign for the Hispanic Market titled 'Relax!'" notes the media release this a.m. And no matter the language, they're funny and well-done. But, really, it just gives me an excuse to run the oldie but goodie below. --Robert Wilonsky

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