As promised, The Trinity Trust today debuted its new campaign to build interest in the Margaret Hunt Hill Bridge, and there's an accompanying Web site: Discover the Trinity. You'll also find a second, jazz-scored site pitching the previously mentioned September 25 Bridging the Trinity shindig, tickets for which are selling for $150 a pop. (Because, look, it ain't cheap to party hearty with the likes of gubernatorial candidate Kay Bailey Hutchison, Congresswoman Eddie Bernice Johnson, Mayor Tom Leppert and Santiago Calatrava.)
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The "Why Party?" section of the site in particular resembles a Veridian Dynamics ad: It's a rotating litany of buzzwords (Environment, Energy, Education, Community) popping in and out over unrelated photos meant to razzle and dazzle the newcomer. And, this question: What, exactly, do Miles Davis, Jimmy Scott, Lionel Hampton, Gerry Mulligan and Charlie Mingus have to do with the Calatrava bridge, anyway?