On Thursday, as the tremors from Jerry Jones' shakeup at Valley Ranch continued to reverberate, Morning News entertainment editor Rand Duren seized the moment.
"It was announced yesterday that the Dallas Cowboys have fired defensive coordinator Rob Ryan," he wrote on the paper's Whatever Blog, "and while that may be sad news for Ryan and his family I have decided we should switch focus to Ryan's son Joe."
What follows is a slideshow showing young Joe striking a variety of poses: the moody, pensive model; the loving boyfriend; the bared torso; the Zoolander. I'll give him this: He's better looking than his dad.
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But in a basically identical post on the News property Pegasus News, Duren -- the author of such recent posts as shirtless Bachelor Sean Lowe and nearly naked Bachelor Sean Lowe -- lets his hair down a bit.
"He's our new favorite of the family," reads the slideshow caption. "How can you resist those eyes?" The piece's subhead reads, simply, "Hubba Hubba."
Oh, and also: The kid is 16.