To Hell With Free Peanuts: Southwest Airlines Considers an "Intriguing" New Idea

Says Bloomberg this morning, Southwest Airlines may do the unthinkable and ... sell food! The Dallas-based carrier doesn't know what it'll sell or when it'll begin selling it, but as the airline industry seeks new ways to make money (cough ... charging for checked luggage ... cough), Southwest figures that selling snacks as opposed to merely pitching peanuts may raise some extra dough. And, says a spokesperson, it's "intriguing." Still, at this moment the whole idea's a bit up in the air:

Southwest, the biggest low-fare airline, hasn't set a timetable to decide on whether to adopt food sales, [spokesperson Beth] Harbin said Wednesday in an e-mail. Nor has it resolved whether an in-flight menu would be sandwiches and salads, or an expanded snack lineup, she said. Harbin said that in any scenario for onboard sales, Southwest would retain some free snacks.


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