VVM Vet Joe Tone Named Observer Editor

Joe Tone, a Village Voice Media veteran and former editor of the Pitch Weekly in Kansas City, was named editor of the Observer today. His first day on the job is Monday.

Tone brings a broad mix of reporting, editing and web experience to the post. He previously worked as the web editor for VVM's Westword in Denver and managing editor at the Cleveland Scene under VVM ownership. He came to the company as a staff writer in Cleveland in 2004 from a reporting job at the Stockton Record. He most recently was editor of The Pitch until VVM sold the paper to Nashville-based media company Southcomm Inc. in mid-March.

Tone replaces Observer Editor Mark Donald, who resigned.

"I'm thrilled, obviously," Tone says. "That's an abundantly talented staff down there, some of whom I've even harassed with fawning emails over the years. I'm eager to get to work, to keep building on the groundwork laid by Mark and do some of that fawning in person."

A Bay Area native and graduate of Santa Clara University, Tone holds a master's degree in journalism from the Medill School at Northwestern University.

Tone adds that he's married to "the most beautiful and hilarious and geographically flexible woman in America." He also mentioned that he's a lifelong San Francisco Giants fan, but said we didn't have to tell you that, considering what happened in the World Series last year.

Sure, Joe, no problem. Mum's the word. (Here's hoping you have a good sense of humor too.)

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