What's in a Naming Right? More Money Than Big Business Is Willing to Spend.
Jerry Jones has yet to sell the naming rights for the Arlington EnormoDome -- and, given the state of the economy, good luck with all that. Because the Dallas Cowboys' owner is seeking a long-term, big-money commitment: $10 million a year, for at least a decade. But, notes The Wall Street Journal this morning, teams seeking long-term commitments may be screwed for the foreseeable future. Right, like that'll stop Mr. Jones:
Brett Daniels, a spokesman for the Cowboys, called finding a deal to put a sponsor's name on the team's $1.1 billion stadium a "monumental undertaking." He said team owner Jerry Jones remains committed to finalizing an agreement before opening day next year.
Get the ICYMI: Today's Top Stories Newsletter
Catch up on the day's news and stay informed with our daily digest of the most popular news, music, food and arts stories in Dallas, delivered to your inbox Monday through Friday.