This time, Dirk really means it.
This time, Dirk really means it.
ZUMA Press

Will the Dallas Mavericks Bore Their Fans To Death With Another Winning Season?

The Texas Rangers are in the playoffs. The Dallas Cowboys are authoring their annual drama. Texas-OU just captivated the Cotton Bowl. Big Tex is offering up fried beer at the State Fair.

And, hey look, on TV it's a Seinfeld rerun.

I love Jerry, George, Kramer, Elaine and the gang. Ooh, this is the episode where Jerry is fastidious, George gets caught in a lie, Elaine goes on a crappy date and Kramer makes a violent entrance. Come to think of it, that's every Seinfeld episode. Come to think of it, that's every Dallas Mavericks' season.


Dallas Mavericks

On any given night over their six-month sojourn Dirk Nowitzki will make a brilliant buzzer-beater, Jason Kidd will make a dazzling no-look pass, Jason Terry will do that cool "The Jet is on the runway!" celebration and Mark Cuban will get pissed at the refs. The familiar, seemingly redundant plot includes the Mavericks teasing us with 50-plus wins in the regular season only to ultimately disappoint with a premature evacuation from the playoffs.

This season might be different. Might. Nowitzki is back and coach Rick Carlisle is focused and Caron Butler lost weight and...what are the Rangers up to again?

While our baseball team grips the metroplex with a playoff run that will likely end in the first round, the Mavericks' prospects of another postseason journey has us—let's face it—complacent, if not altogether bored. It's not fair. But we want more. We deserve more. Amidst all the fall fanfare around town the last couple weeks, the Mavericks opened training camp at SMU.

Helen Keller chasing butterflies in a cotton field caused more buzz.

Of course Cuban won't stand for that. His team may not be immaculate, but it will not be ignored. Whether he's starring in Entourage or having his legal battle with the Securities & Exchange Commission rebooted or coming this close to buying the Rangers, Cuban has a knack for staying in the headlines. For remaining relevant.

And for providing us subtle nudges that basketball is back.

"I think we'll be the deepest team in the NBA," Cuban said recently just before training camp. "Our second unit can keep up with a lot of teams' starters. I'm excited. I think we'll be as good as any team in the West."

Good enough to hang with the two-time defending champion Los Angeles Lakers?

"Oh yeah," Cuban said confidently. "We can beat the Lakers."

Interest piqued yet?

When we last saw the Mavericks they were dejectedly walking off the court April 29 after a Game 6 loss to the Spurs in San Antonio. After losing another series they were favored to win, there were grumblings about Carlisle not giving enough playing time to rookie Roddy Beaubois. About the mid-season acquisition of Butler being a flop. About Kidd being too old and Nowitzki being an eternal choker.

Then bad turned worse. Fans' anger and passion wilted into lethargy and disregard. Having a team on the brink of an NBA championship in 2006 only to then lose in the first round (2007 to the Golden State Warriors), first round (2008 to the New Orleans Hornets), second round (2009 to the Denver Nuggets) and first round (2010 to the Spurs)—those four years would weaken even the most loyal of support groups.

The scars may be stark and the wounds not yet fully scabbed, but regardless, the Mavs returned to the court for their preseason opener last Tuesday against the Washington Wizards at American Airlines Center. Their regular-season opener is only three weeks away—October 27 at home against the Charlotte Bobcats.

"I'm excited about this team," Carlisle said at the team's media day last week. "We're deep. We have some versatility. I'm ready."

While the coach sports a new look with an almost-shaved head, his team's style, substance and success should be easily recognizable.

Like it has for the last 12 seasons, the Mavericks' destiny will mostly be in the hands of Nowitzki. There were a few restless days in July when it appeared the giant German might consider leaving Dallas via free agency, but in the end his loyalty and commitment to finally winning a championship for the only team he's ever known made re-signing with the Mavs a no-brainer.

"My heart's here," Nowitzki reiterated last week. "I want to win here. My goal every year from here on out is to win a championship. Nothing else matters to me at this point. I want a championship, and I've probably got four prime years left to get it."

While LeBron James made "The Decision" to join Dwyane Wade and Chris Bosh with the Miami Heat, the Mavs made only "The Ripple" over the summer. A team that won 55 games last season was merely tinkered with as Dallas traded center Erick Dampier for the more athletic Tyson Chandler and moved up in the draft to select South Florida shooting guard Dominique Jones.

Barring major injury, the starters will be Kidd at point guard, Beaubois (who's recovering from a broken foot and will miss most of the preseason) at shooting guard, Butler at small forward, Nowitzki at power forward and Brendan Heywood at center. Cuban's heralded second unit should include J.J. Barea, Shawn Marion, Jones, Terry and Chandler.

Though the Mavs still don't have a true power forward, they should be improved on offense via Beaubois' ability to create his own shot and on defense by Chandler's length in the lane. In a Western Conference weakened by the departures of stars such as Carlos Boozer (from Utah), Amare Stoudemire (from Phoenix) and potentially Carmelo Anthony (from Denver), the Mavs are no doubt an elite team geared toward an 11th consecutive 50-win season and another lofty seeding in the playoffs.

The Mavericks' consistency is the most impressive in this area since the Cowboys' unprecedented 20 consecutive winning seasons from 1966-'85. But are the fans' reservoirs diluted?

Are they emotionally gutted? Or just temporarily distracted?

For now the Mavericks are attempting to lure you back with bells and whistles and smoke and mirrors. They're trumpeting the Heat's visit on November 27, offering a "Rivalry Pack" ticket package featuring Miami, the Spurs and Lakers. The NBA is debuting new, tighter, sleeker uniforms and, of course, the Mavs will offer a tweaked color scheme. And, as an annual rite of early October, there is the promise. The hope. The rhetoric.

"I came here to compete for a ring," Chandler said.

Echoed Butler, "With this team we have in place, I want to win it all."

Come, oh, say February—long after the Rangers fall short and the Cowboys lose in the Super Bowl—Seinfeld will again be appealing on a cold, dark weeknight. Costanza will find a job and Roddy will score 30 and Cosmo will trip over a skateboard and Tyson will throw down a monster dunk off an alley-oop and we'll all be teased by and invested in a show we've seen tons of times before. But in the end, whether it's 30 minutes of a sitcom or seven games of a playoff series, we know how it ends.


Of course, it could be worse.

Anyone heard a peep from the Dallas Stars?


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