Like other public officials, Dallas City Council member Veletta Lill got the pitch in the Victory Marketing Center, a former machine shop made over to sell the prime, quite empty real estate around American Airlines Center. The show was impressive. Flickering down the granite-topped table were slides of new hotels and chic stores on Chicago's Michigan Avenue, a massive 53-story corporate headquarters and theater on New York's Central Park, fountains dancing in a bougainvillea-filled plaza in West Palm Beach, Florida, whole new city centers in the high-tech hubs of San Jose, California, and... More >>>
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Ross Perot Jr. and Tom Hicks hired Palladium to develop their land at the arena. The company's Victory development, displayed above in an artist's drawing, would arrive as an instant cityscape--except one landlord would run it all.