Royce Ring attributes much of his success to DNA. Not the genetic material he inherited from his parents, but a kind of sloganeering process he applies to all his restaurant projects. Ring says DNA (a strained acronym derived from "differentiators, nuances and attitudes") is a process of reducing a restaurant to its core elements by encapsulating it in a series of no more than six words or phrases--sexy little idioms that capture the... More >>>