Few entrepreneurial journeys in Dallas have been as unusual as Monica Greene's. Working in many of Dallas' finest and most popular restaurants through the 1980s and early '90s as Eduardo Greene, she personified the quintessential host: gracious, savvy and acutely tuned to the social complexion of the dining room. As Eduardo, she operated a successful Deep Ellum restaurant before suddenly disappearing from view. Months later Eduardo returned as Monica to reclaim Eduardo's Aca Y Alla, rechristening it Monica's. It foundered until she shrewdly exploited public curiosity over her gender transition to... More >>>
Monica Greene gained firsthand experience in the troubles of small businesses downtown.