It's not easy on the soul pushing toy guns and brightly colored, bombastic commercials on unsuspecting children, so sometimes advertisers choose to do some good. In the early '70s, advertising executive David McCall observed that his son was having trouble with multiplication tables but somehow seemed to know the words to every pop hit on the radio. The solution was obvious. Mix information kids needed to learn with what advertisers know is the best tool to teach anybody anything—catchy, jingle-like songs. McCall pitched the idea to Michael Eisner (who was, at the time, head of ABC's children's... More >>>