Soulja Boy is not weird for the sake of being weird. He's weird for the sake of being lucrative. Which actually might make him post-postmodern, or maybe just post-post-Diddy. Either way, he's harnessed the power of the post-MySpace, post–Lonely Girl, Web 3.0 world better than anyone else in music. Of course, some may say, "But Radiohead just sold 1.2 million downloads in the first week," but one year ago, Thom Yorke was still the pinup boy of every indie-skewing individual on the planet, while Soulja Boy was just another one of the 300,000-plus unknown musicians on MySpace,... More >>>