Eno, probably the most scientific mind in modern pop music, came up with the name of the foundation. He also came up with a software that will generate the melody of the clock's ten chimes. The chimes will ring once a day and will never play the same melody twice, thanks to the clock's mechanical computer.
Eno, outside of boosting Coldplay's stardom by producing their last two records, Viva la Vida or Death and All His Friends and Mylo Xyloto, has put a lot of work into this project, which dates to his 2003 album January 07003: Bell Sudies for the Clock of the Long Now.
The
clock, which is one of the foundation's many projects, will be an
answer to what it's founders see as the problem of immediate
gratification. The idea is to get people thinking about the distant
future rather than the immediate present, and, according to the
project's website, to answer the question "virologist Jonas Salk once
asked, 'Are we being good ancestors?'"