Governor's Office Opts to Keep Selling Texas Using a Dallas Ad Agency. Just a Different One.

Till this morning, I'd never seen this 2-year-old Dallas-n-Arlington ad made by Victory Park-based TM Advertising as part of its Texas Tourism package; never had reason. (The Arts District! Souffles! The Dallas Cowboys!) But this morning we get word: The Texas Governor's Office of Economic Development and Tourism has opted...

By Robert Wilonsky

January 17, 2012

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Till this morning, I'd never seen this 2-year-old Dallas-n-Arlington ad made by Victory Park-based TM Advertising as part of its Texas Tourism package; never had reason. (The Arts District! Souffles! The Dallas Cowboys!) But this morning we get word: The Texas Governor's Office of Economic Development and Tourism has opted to switch agencies, handing the account to another Dallas-based company: Slingshot in the West End.

Says the announcement, the state opted to go with Slingshot after a two-month review, and while most of the work will be done here Slingshot will also open an Austin office. Per the release: "Slingshot will be responsible for promoting domestic and international travel to the State of Texas through an integrated campaign including broadcast, print, digital, social media and experiential events." To which Texas Tourism's director Julie Chase adds: "Slingshot's proposal included quality strategic thinking and creative ideas, a thorough media plan and understanding of emerging platforms to reach our wide variety of target audiences."

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