Over at 93.3 FM, "Today's Hit Music." To Be Followed by Tomorrow's Next Format Change?

Can't say this was much of a surprise: 93.3 FM -- now known as i93, yawn -- just introduced itself as Your Home For Today's Hit Music with a serving of Black Eyed Peas followed by Miley Cyrus. In other words, Pop 40 as predicted by a Friend of Unfair...

By Robert Wilonsky

September 4, 2009

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Can't say this was much of a surprise: 93.3 FM -- now known as i93, yawn -- just introduced itself as Your Home For Today's Hit Music with a serving of Black Eyed Peas followed by Miley Cyrus. In other words, Pop 40 as predicted by a Friend of Unfair Park a couple of days ago. Which doesn't bode well for a frequency troubled in recent years by rotating-door formats -- not unless Cumulus expects the similarly formatted 106.1 KISS FM to stop transmitting at 12:14 this afternoon. So sit back for 93 hours' worth of ad-free "iMaximum music." Ad-free? Indeed.

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