"What is 'Shack'?" Or: To Whom, Exactly, is RadioShack Marketing Their Bright Idea?

As we told you Monday, today's the big day that RadioShack rebrands itself as "The Shack." And the Fort Worth-based electronics company opted to launch the re-launch with a Web site featuring some dude in San Francisco yukking it via a video feed with some other dude in New York...

By Robert Wilonsky

August 6, 2009

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As we told you Monday, today's the big day that RadioShack rebrands itself as "The Shack." And the Fort Worth-based electronics company opted to launch the re-launch with a Web site featuring some dude in San Francisco yukking it via a video feed with some other dude in New York. And they're both accosting passers-by (and, maybe, plants?) who, no doubt, are on their way to a Best Buy whilst wondering what in the what is going on. A catastrophuck from which you won't be able to avert your eyes and ears -- your poor, poor ears. This will not end well.

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