Billy Gibbons Brings Tequila to Sam's Club. Say What?

ZZ Top legend Billy Gibbons will be at the grand opening of a new Sam's Club Liquor Store on September 10 from 1 to 4 p.m. to promote his new Pura Vida Tequila. In addition to signing bottles, a Les Paul guitar autographed by Rev. Gibbons will be given away...

By Lauren Drewes Daniels

August 29, 2011

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ZZ Top legend Billy Gibbons will be at the grand opening of a new Sam's Club Liquor Store on September 10 from 1 to 4 p.m. to promote his new Pura Vida Tequila. In addition to signing bottles, a Les Paul guitar autographed by Rev. Gibbons will be given away at the event.

I asked Pura Vida if Gibbons wears a beard net when filling up all those bottles. They explained that Billy isn't so much in the bottle "filling" business.

My next question was, "Why tequila?"

"Sex, drugs and rock-n-roll sounded great at 20," Gibbons said through his rep, "but today tequila makes more sense."

I think we can all relate.

More amazing than Gibbons' tequila is the fact that this new Sam's Club at Skillman Road and Northeast Highway will sell hard liquor. Really, does it get any better? This is one-stop shopping at its finest: 97 rolls of toilet paper, a gallon of mayonnaise, a lawn mower and, now ... tequila.

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Lauren Drewes Daniels is the food editor of the Dallas Observer. She started working as a freelance writer in 2013 and became editor in 2021. She covers Dallas' evolving dining scene, the many openings and closings as well as trends and breaking news. She oversees annual lists including Top 100 Bars and Top 100 Restaurants and contributes to the Best of Dallas. If you have a tip about an amazing pastry, pie or taco, let her know.

Contact: Lauren Drewes Daniels

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