Scarrots Are Real. Be Afraid. Be Very Afraid.

Scarrots. Apparently, they're not a joke. I heard of them recently and thought that my friend was just making up some cutesy word for carrots. But, Scarrots really exist. Turns out, "A Bunch of Carrot Farmers" (led by Bolthouse Farms) are trying to trick kids into eating carrots this Halloween...

By Alice Laussade

October 28, 2010

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Scarrots. Apparently, they're not a joke. I heard of them recently and thought that my friend was just making up some cutesy word for carrots. But, Scarrots really exist. Turns out, "A Bunch of Carrot Farmers" (led by Bolthouse Farms) are trying to trick kids into eating carrots this Halloween instead of eating candy by packaging their baby carrots in the same kind of single serve trick-or-treat packs we're all used to seeing filled with candy. Basically, they put baby carrots in an M&Ms costume and they're hoping kids will fall for it.

I love the angry baby carrots advertising "A Bunch of Carrot Farmers" are doing at babycarrots.com, positioning baby carrots against junk food as a preferable binge snack. The "Eat 'Em Like Junk Food" campaign is fun. It almost makes carrots cool:

But, this campaign doesn't change the fact that handing out carrots on Halloween is not cool. And it will never be cool. Halloween is the one night a year kids are allowed to get hammered on candy. It's the one day they get to go out, really let loose and get lollipop blasted. Can't you just let them have this one night?

If you hand out Scarrots on Halloween, you're a total jerk nerd.

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Alice Laussade writes about food, kids, music, and anything else she finds to be completely ridiculous. She created and hosts the Dallas event, Meat Fight, which is a barbecue competition and fundraiser that benefits the National MS Society. Last year, the event raised $100,000 for people living with MS, and 750 people could be seen shoving sausage links into their faces. And one time, she won a James Beard Award for Humor in Writing. That was pretty cool.

Contact: Alice Laussade