Frito-Lay Inc.

A Federal Prisoner is Suing Taco Bell for Stealing His Idea for the Doritos Locos Taco

You've no doubt spent the 14 months since Doritos Locos Tacos were introduced wondering how Taco Bell came up with the brilliant idea of turning the popular chips into popular taco shells. If you just assumed this was the work of a dedicated, and probably high, Yum Brands food scientist, Gary Cole i ... More >>

Ruffles Introduces New Beer-Battered Onion Ring Chips A Handful of Old Pennies

Plano-based Frito-Lay continues its flavor-palooza with new beer-battered onion ring flavored Ruffles, said to offer "guys the ultimate party snack." Sorry, ladies. You just have to stick to plain ol' Ruffles with ridges. Ruffles MAX beer-battered onion rings complements any tailgating party or ... More >>

Snack Food Scientists Have Been on a Quest to Conquer Your Brain

This weekend's New York Times Magazine has a long piece on the science of processed-food addiction. It's the most fascinating piece of food journalism I've encountered in some time, and a must-read for anyone who has ever grabbed a bag of potato chips. (That would be all of you.) It's relatively co ... More >>

Fair Warning: Lay's Sriracha and Chicken and Waffles Will Hurt Your Soul

I'm doing you a flavor favor. You're welcome. I work on commission though, so accordingly, I'll need you all to send me a dollar. This is a steal because I've saved you at least $6, which is almost two gallons of gas that could get you out to Joe Pool Lake to stare at the murky shore line, weep ... More >>

City of Ate Wins! Sriracha Chips Among Finalist for Lay's New Flavor.

Plano-based Frito-Lay has announced the winners of their Lay's Do Us A Flavors contest. Several months ago chip-eaters around the world were asked to submit their idea for a new flavor of chip. The three winning flavors and their people were on Good Morning America this morning; A lady from Land O ... More >>

Doritos Locos Tacos Flavored Doritos: Doritos And Tacos Come Full Circle

I'd give anything to sit in on one of these marketing meetings. First, Yum Brands Inc., owner of Taco Bell, announced the original Doritos Loco Taco. The finger-staining-orange powder-coated taco sold millions so plans for a Cool Ranch version were announced next. See also: - Fine, Taco Bell is Go ... More >>

The Hot Mess from Jack in the Box, Taco Bell-Flavored Doritos and More Fast Food Crazy

With the big game this weekend I was trying to find some interesting and gluttonous fast-food options. Nothing insane stuck out, but I came across a few items of note, both in the States and from around our big fat globe. Some of them are good, others awful. Well, actually, they're mostly awful. F ... More >>

Frito-Lay Gets World Record for Largest Frito Pie Ever at State Fair

Two weeks ago, CoA announced that the Frito-Lay folks were going to attempt to build a record setting Frito pie. Today we're here to tell you it's been done. From the State Fair of Texas Facebook page: It's official! We have a new Guinness World Record: The folks from Frito-Lay have created the lar ... More >>

Frito Lay Will Attempt to Set The Guinness Record for Largest Frito Pie at State Fair

See also: The Fried Food Finalists Coming to the State Fair of Texas 2012 The Amazing Sweets of the State Fair of Texas They say everything is bigger in Texas, and whoever the hell they is has it right at least as far as corn-chip filled snacks go -- though that's probably not what they had in min ... More >>

Frito-Lay Is Outsourcing Flavors. We Have Some Ideas.

Maybe you've seen the commercial. It's up there. Michael Symon, the smiliest chef ever, is bouncing his bald head all over the television for Frito-Lay's newest ad campaign/contest. Eva Longoria is even taking time out of her... um... schedule to tout Frito-Lay's flavor outsourcing endeavor! Frito-L ... More >>

Olympics in England, SNACK on Henderson and A Hot Mess: This Week in Dallas Eats

The opening ceremonies have just kicked off, and the Olympics are under way. Seems like a good time to check in with our resident Brit for his primer on food from the other side of the pond. While most of the dishes Gavin Cleaver listed are impossible to find here in Dallas, you can find some decent ... More >>

Frito Lay Chef Jody Denton on Brainstorming Sessions for New Flavors and When A Big Idea Hits

Chef Jody Denton had a 35-year restaurant career that spanned the globe and included work with some of the best chefs in the country, among them like master chef Ernst Gruch, Dean Fearing and Wolfgang Puck. Then about a year ago, he left all that for an office job. But he still gets to wear a chef's ... More >>

Cooking with Dad: Mark Cuban, Chris Ryan, Eric Nystrom and More Share Their Memories

We tracked down a few locals, and asked them about their dad's cooking choices and what they remember the most about breaking bread with the family. Here's who shared their food memories of cooking with Dad with us: Mark Cuban: Savior of the Greenville St. Patrick's Day Parade and owner of the Dal ... More >>

Taco Bell Sold 100 Million Doritos Locos Tacos in 10 Weeks. Plus: Doing the Dew for Breakfast

Earlier this week, Nancy Luna, "Fast Food Maven" of the Orange County Register, reported that Irvine, California-based Taco Bell sold 100 million Doritos Locos Tacos in ten weeks, which is the largest product launch in Taco Bell's history. Introduced on March 8 of this year, the 100 million orange t ... More >>

Mayor Rawlings, If You Want Better Schools, Why Not Ask a Mexican?

Dallas Mayor Mike Rawlings is allowed to ramble on at some length about public schools in a blog piece by Robert Wilonsky on today's Dallas Morning News web page. It's a Q&A. Rawlings comes across, as usual, as a smart decent man who cares. But is he the right smart decent man who cares? And what d ... More >>

Doritos Locos Tacos Spur a New Level Of Food Shame

I was hoping that eating a Doritos flavored taco would inspire a few grafs of humorous prose, but instead it just spurred sorrow. Now, sitting at my desk after enduring my arterial assault, I feel depressed. I won't call Taco Bell's creation good or bad. It tastes exactly like what you'd expect: An ... More >>

New Lay's Vending Machine Makes Real Potato Chips Right Before Your Fat-Ass Eyes (Update: Actually, That's Not True At All)

PSFK​(UPDATE: This is actually just a really cool vending machine. A really cool machine with a fancy screen that shows a VIDEO of a potato being made. But hey, you have to admit, it looks cool. I am an idiot, and I hate the internet). (Editor's note: I also am an idiot.) File this under Ho ... More >>

Big Hair. Big Boots. Big D. This is Reality?

Dallas is hot, hot, hot on reality television. Or at least someplace sort of like Dallas.

Tony Edwards Wants To Help Build Your Band's Brand With His Growing Street-Team Company

Welcome to Local Music 'Mericans , where we meet some of the people behind the local music scene -- those who aren't necessarily members of local bands, but more the people who make the scene move.Tony Edwards​Tony Edwards was almost certainly a hummingbird in a past life. He darts, moves, and ... More >>

Powerful Sports Marketing Agency Concerned Employee Left With Confidential Trade Secrets

​There's no shortage of stories extolling the genius of John Tatum, the 45-year-old who in 1994 co-founded Genesco Sports Enterprises, the Woodall Rodgers-based consulting group that marries the right product with the right athlete, sport or major league. Sports Business Journal noted in '08 that ... More >>

Go Ahead, Boss Us Around. We Looooove It. Oo, Yeah.

​You controlled the media this week by telling us where to eat and what to eat when we get there. Besides that, a (pseudo)-scandal (allegedly) breaks out at Maple & Motor, and Denton gets some love. Read on. City of Ate In her last-last-last review for the Dallas Observer, Hanna Rakin gets h ... More >>

Taco-Flavored Doritos Are Insulting

​I had wanted to write a review of the limited-edition taco-flavored Doritos when Frito-Lay released them for the Super Bowl. Alas, I wasn't quick enough and missed out on the special. Or so I thought until my wife came home with a bag of the stuff. Splashed across the top left corner are the ... More >>

Homesick Restaurants: How Dallas Became a Dining Nowhereville.

Dallas Observer Names Nine Dallas Artists as Finalists in Its First Annual Masterminds Award

Ladies sling the booze in Blue Moon Dancing; Circle Theatre has a classical gas with Bach at Leipzig.

Shpiel Magnolias

Lay's Traveling Greenhouse Lets You Get Up Close with Real, Live Plants

The King considers a potato plant first-hand.Flickr user Diane Bondareff​We all know how hard it is to remember what it's like to be up-close in a room with plants, so Dallas-based Frito-Lay's doing us a solid this summer, along with lucky folks in five other cities, trucking around a 70-foot mobi ... More >>

Carlos Quintanilla's Found a New Delicious Target For Protest: Plano-Based Frito-Lay

Now might be a good time to go back and read Megan Feldman's '06 profile of Carlos Quintanilla​Oooh, just got a press release about an "informational protest" scheduled from 4-6 afternoon at a 7-Eleven close to my house -- the one at Marsh and Forest Lanes, to be precise, as it's apparently "the l ... More >>

Top 10 Foods Not Traditionally Prepared With Pot...Yet

Alexander Flores​In honor of today's holiday (don't act like you don't know what it is, unless the boss is around) City of Ate presents a list of Ten Foods Not Traditionally Prepared With Pot That Maybe Ought To Be. The Internet is full of recipes for the old standbys of brownies or tea made with ... More >>

Days Gone Bite: Frito Bandito

​I had a Frito Bandito eraser. I can still hear that leering, gravely voice. And the song--oh, I remember the song.At least I remember the second version. Frito-Lay introduced the animated Mexican bandit to advertise Fritos in 1967. He wore a sombrero and a couple of six-shooters, sported a gold t ... More >>

Eat What They Want You To Eat

The old progressives made us dump liquor. The new ones want us to heed their diet demands.​Now, you all know I'm the kindhearted, gentle sort, right? That I would never write anything harsh about mindless poseurs ordering dirty martinis or suggest a certain rank dish should be dumped over the offe ... More >>

On The Range: Bar-Mex (Nachos, Chips And Stuff Like That)

Most of us--well, most non-Hispanics, anyway--have been eating nachos for many years without a clue as to where the term originated. You see, in Tejano culture, "Nacho" is merely the nickname for Ignacio, a rather common name in Spanish-speaking households. And according to Robb Walsh and his ... More >>

The Dirt Doctor

How radio show host Howard Garrett pushed Dallas to the center of the organic gardening movement through passion, principle and molasses

Frito-Lay's New Patent: "Toasted Corn Flavor Additive." Sounds Delish.

El Mejor de lo Mejor

We Asked a Mexican to help us pick the best Anglo covers of Mexican tunes

The Best Kind of Weekend

Dale Jr. Coming to Dallas Wednesday -- Can a Fig Newton Windshield Be Far Behind?

"Eat 'em up, fuckers!"

Host of a Green Party

Star Bright

Plus: Gimme Some Skin; Dude, You Owe Us, Like, $304

Location, Location, Location

Patrick Colombo eyeing new projects

Hash Over

Got Moloko?

Speak Up

Soon we'll all be speaking English

Letters

Leavin' on a jet plane; Crummy teachers; Learning experience

Fooling with Mother Nature

Plano-based Frito-Lay finds it's better to be safe than sorry with genetically modified foods

The variations of Tom Waits

Or: What do Liberace, Rodney Dangerfield, and a one-armed pianist have in common?

Getting fat off non-fat

A fat substitute with some unpleasant potential side effects pits junk food against junk science

The corporate curator

Work got you down? Why not bring some art into your business?

More bang for the Lira

La Dolce Vita steeps penny-pinching in romance and taste

Touch of class

Terilli's swims against Lower Greenville's casual stream