Yet another coffee shop is expected to open in downtown Dallas this spring. The Alto 211 building on N. Ervay Street has been slowly filling with tenants who now could use a place to relax outside their bustling offices, says the Dallas Morning News. The new shop, The Foyer, joins a coming second location of Mudsmith, multiple Starbucks and S?rj, a coffee shop and bookstore that opened late last year.
Nile Tuzun is designing the concept and says she's not the least bit worried about competing coffee shops. Tuzun spends half of her work life in San Francisco, where "there's a coffee shop on every corner."
Still, she sounds ready to engage her coffee neighbors in a battle of the beans. "Our competitive edge will be in quality and the price we charge at that quality." Tuzun says she expects prices to stay on par with Starbucks, but with coffee that is a considerably higher quality.
She's also embracing her roots with the new spot. Her family is from Turkey, so naturally that silty rocket fuel known as Turkish coffee and other Middle Eastern touches will be folded in. But overall, Tuzun says she's going for a very European feel. She wants The Foyer to be a neighborhood hangout.
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Part of that European feel will be late operating hours, with the coffee bar transitioning to a place where customers can enjoy a glass of wine and a snack. And after the Foyer is up and running, Tuzun says she'll start the second phase of the project: a whiskey and cigar bar tucked away in the basement.
To show they're serious, Greger Nilzen, who worked on Midnight Rambler at the Joule, has been brought on to help out.
The Foyer is expected to open at the end of March.
The Foyer, 211 N. Ervay