I guess the ironic thing about all of this was Charles Elmer Doolin (who also invented the "Cheeto") was a bit of a food purist himself and health food advocate...Doolin was the treasurer of the Texas Natural Foods Association and an avid follower of Dr. Herbert Shelton, a San Antonio vegetarian and healer who held innovative, if not controversial, theories about nutrition and fasting. In addition, Doolin even ran for president on the vegetarian ticket (who knew such a thing existed?) in 1956, and in general shunned all manner of junk food, even his own. (Eric Steinman, writing about the Texan who created the Fritos brand. Long quote, sure. As published on Delish.com.)
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