How much would you pay today in order to have three beers a day for the rest of your life? It probably depends on how long you plan to live (and how much beer might shorten said life expectancy), but a brewer in Garland is hoping that a few type-A personalities will crunch the numbers and decide that $2,000 is a fair asking price for a lifetime of suds.
Cary Hodson, with his wife, Molly, have launched a crowdfunding site for Intrinsic Brewing, a startup brewpub planned to open next fall as part of historic downtown Garland's revitalization efforts. As random startup swag goes, theirs is definitely eye-catching. Among the usual shirts and stickers is a hand-carved wooden tap handle, a handmade wooden dining set, and the aforementioned
cirrhosis beer for life. They have exactly a month to go and, as of this writing, have raised just over $8,000 of their $30,000 goal.
Intrinsic wouldn't be Dallas' first successful crowdfunding site-turned-food/drink establishment, as Bishop Cider and Urban Acres have already blazed that trail. Personally, I've never understood the whole crowdfunding thing for a business model as finicky and localized as a brewery or restaurant. It makes sense for a physical product, sure, as you're basically just getting enough pre-paid sales to make a reasonable manufacturing order without needing a warehouse or your own upfront capital. But then again, I went to a liberal arts school and write for a beer blog, so there's lots of things about successful businesses that continue to baffle me.
I asked Cary why they chose the crowdfunding route instead of more traditional investors, like a bank or a rich, naive uncle.
"We thought that not everyone can be an investor, but everyone who can afford a pint can help us build a brewpub and a brighter future for Garland," he said. "A successful campaign will help supplement our savings, give our investors more confidence that people want this and maybe even help us find new investors."
He's also extremely passionate about their location, a burnt-out brick building from 1910 in Garland, and the potential for a brewery to help build community. Cary and Molly both grew up in Garland and are heavily involved in the community, leading neighborhood associations and working in the schools. When it came time to choose a name, they picked Intrinsic to reflect their goal of being an essential piece of the revitalizing downtown business district. Along with seven-barrel brew capacity, they plan to serve food -- burritos, large appetizers -- as well as fill growlers of their own brews and beer from other local breweries.
While it's tempting to write off Intrinsic as "just another new brewery" (and let's be honest, there are a lot of them in the works around these parts), they've already built up some local buzz with their recent Best in Show win at Deep Ellum's Labor of Love homebrew contest. Like Mox Nix before them, Deep Ellum will brew 30 barrels of Intrinsic's honey basil Hefeweisen next summer to celebrate their victory.
If you want to actually taste their beer before you sign up to a lifetime of drinking it, you can attend their first tasting party at their (currently roofless) future home this Saturday afternoon from 12 - 5 p.m., accompanied by food trucks, bands, and door prizes generously donated by other local breweries.