The North Texas Beer Festival is coming to that far- off convention center in Las Colinas. More than 200 beers will be available for tasting, organizers say, and 50 brewers will be featured at the event, including large-market brewers Samuel Adams, New Belgium and Magic Hat, and smaller breweries like Franconia in McKinney. The Deep Ellum Brewery will not be attending the party.
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Deep Ellum Brewery Brand and Sales Ninja Tait Lifto says they weren't impressed with the selection of vendors last year. "It seemed like more of the Bud Light crowd," Lifto says, and not a great fit for the craft-beer crowd. The Deep Ellum Brewery is headed to the Texas Beer Festival in Houston this Saturday, instead.
Lifto's not alone with his distaste for commercial brews. When Jesse Hughey covered the Big Texas Beer fest, a successful and independent event spurred by beer enthusiast Chad Montgomery, he noted booths for Blue Moon and Shock Top garnered a lackluster response. It will be interesting to see if the larger vendors are shunned at this larger event.
They're certainly targeting a different flavor of beer enthusiast. Moving the Savor Dallas event to the Irving Convention Center shifted the crowd's demographics, which obviously skewed more suburban. The same will likely happen for this event.
Tickets are $30 if purchased online before the event and $40 at the door, while designated drivers can attend the event sans suds for a twenty-spot.