Coca-Cola has a long history of capturing our imaginations through advertising. Polar bears and the northern lights. Olympic athletes. A rosy-cheeked Santa holding a glass of the elixir.
However, recently Coca-Cola has stepped up to the scale and released their first anti-obesity ad.
Coca-Cola sits us down on the sofa and says, "Listen. We've noticed something. You're getting kind of pudgy. But, we still love you. In fact, of our 650 sodas, 180 of them are fine to drink. Just stay away from the other 470 because those are actually awful for you, unless you're running a marathon, in which case a real sugar kind from Mexico might be OK for a quick energy burst."
It's a move straight from any conference room playbook; the best offense is a defense. Many have called their bluff, but one took to producing a new ad to make their point. Going by the name of John Pemberton, who was the Confederate Army colonel that invented Coca-Cola, this savvy budding ad producer did a voice-over on Coca-Cola's very own obesity commercial and called the result "The Honest Coca-Cola Obesity Commercial."
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The video is up top, but a few zingers at the end include:
"If you drink Coke, you'll get fatter and fatter.
The solution is simple and it's right in front of your eyes: don't drink Coke.
It's killing you and your family."