Walmart has launched a new online program that delivers unique, artisan and sometimes organic food to customers' doorsteps. From the press release:
"For only $7 a month, including tax and shipping, subscribers receive a gift box at their doorstep filled with five to eight hand-picked taster samples ranging from healthy and organic to artisan and ethnic."
Each month there is a theme, for example November is "Easy Entertaining" and the box has wine biscuits, a pumpkin soufflé mix, dark chocolate infused Quinoa bars and white cheddar popcorn. If customers like what they find in the box, they can buy more on the online Goodies Co. store.
As much as it pleases me to be a Walmart snob, I find myself every-so-slightly interested in this, in concept at least.
I plucked one company out of a box: Alter Eco is an international specialty foods company that works directly with small farmers across the globe to help develop Fair Trade and organic practices. The company also helps in"assisting them in improving both quality of food and quality of life." The theory extends to the land as well, "we work with co-op partners to preserve heirloom grains, replenish and reforest the land."
So, do you think be being picked up by Walmart helps their business? Ugh. Walmart. Don't do this...
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(I've sent Alter Eco an email. If I hear back, I'll update.)
Back to Goodie.co, if you're interested in receiving the monthly box of samples, hopefuls can sign-up by offering their email address and zip code. Then, they must get "invited" into the club. The screen reads: "You're signed up! We will send you an invite as soon as space is available."
Now I anxiously await to see if I get in the club...
(There. That bit of snark feels much better.)