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This was the Golden Ticket, which was required for access to the "party." It was also evidence that you paid $24.99 plus tax in advance for the movie.
Hot Topic at the Stonebriar Mall in Frisco treated those who pre-ordered copies of Twilight to a party prior to the film's DVD release on Saturday, March 21. Sure, the "party" amounted to some free cookies and a sign-up to win a cardboard cutout of Robert Pattinson while the staff tried to unload Twilight merchandise, but that painful memory was erased when fans started getting their copies of the movie promptly at 12:01 a.m.