In much colder parts of the country cold water dips are stern dares, scheduled on New Year's Day. Designed to baptize the NYE debauchery out of you, the shiver swims prove that you're still alive, despite all of this calendar flipping business.

In Dallas, the timetable is less pressing. (We like sleeping in and brunch.) And so the Hypnotic Donuts Second Annual Polar Plunge happened on Sunday, January 5, at 4 p.m. in the F.O.E.'s unheated, outdoor pool. The swim was a funds generator for the North Texas Food Bank, and we're told $747.00 was raised. We salute you, brave, crazy fools.

Here are some photos of the questionable decision making in action, from completely dry, sensible and clothed photographer, Danny Hurley.

• Photography