WWF legend The Ultimate Warrior stands in front of a U.W. branded background, shirtless and in full guise. His chest is wet with sweat, muscles flexed to full suspension and nipples sharp enough to gouge the canvas mat. What was probably a reactionary response to an interviewer's mention of arch-nemesis The Undertaker, the GIF has captured our warrior in a fit of testosterone-fueled rage, head-banging, mouth ajar, eyes-squinted.
We'll never know the cause or effect. But to Bradly Brown, whose HOMECOMING! Committee recently exhibited a collection of GIFs, that's the point.
"It's a very coded language, like a bunch on inside jokes," he says. "A lot of people don't get it, but I think that's the idea, that's part of it"