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The XFL Is Back and Coming to Dallas

Vince McMahon announced at a press conference that XFL was coming to Dallas.
Vince McMahon announced at a press conference that XFL was coming to Dallas.
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WWE mastermind Vince McMahon is bringing the XFL back from the dead and awarding Dallas a shot at sports legend or infamy in 2020. In an afternoon press conference, XFL Commissioner Oliver Luck, sometimes known as father to Indianapolis Colts quarterback Andrew Luck, announced Dallas would be one of eight cities to represent a team in the startup football league. More precisely, Arlington won the honors, and home games will be played in a by-then vacated Globe Life Park.

This news confirms speculation that rose up after a list of eight cities, Dallas being one of them, leaked on the XFL website Dec. 1. No response was given at the time of the leak, but it was widely assumed the announced press conference from MetLife Stadium would not provide different cities as franchise recipients. This would be the first official press conference since McMahon announced Jan. 25 he would revive the short-lived football league.

The full list of XFL cities and stadiums:

New York, MetLife Stadium
Dallas, Globe Life Park
Houston, TDECU Stadium
Los Angeles, StubHub Center
St. Louis, The Dome at America’s Center
Seattle, Centurylink Field
Tampa, Raymond James Stadium
Washington, D.C., Audi Field

The league is planned to kick off Feb. 8, 2020, after the Super Bowl. The league is to be considered a complement to the NFL rather than a competitor, designed and sold as a way to give football fans year-round entertainment. While one of the main complaints about the first incarnation of the XFL was the poor quality of play, Luck appeared optimistic about attracting talented players to fill the rosters.

“Hundreds of players are cut every year from NFL teams,” Luck said in front of press and owners. “September 1 is the big, big cut-down date. I think this past year over 900 players were released from NFL rosters. They cut down from 90 to 53. We plan to invite those players to try out for the XFL.”

No media partnerships for broadcast of the games have been announced or formed yet. NBC had previously agreed to two seasons for the first run of the XFL in 2001 before backing out of the second year in response to declining ratings. McMahon explored other possibilities to broadcast a second season, ultimately deciding to hang a closed sign in the window that was the XFL. It’s been estimated that both NBC and WWE lost $35 million on the venture.

The goal with McMahon and company is to learn from their mistakes on the first attempt, when publicity stunts such as claiming they were taking a live camera into the cheerleader’s locker room were a frequent occurrence. The focus in the press conference was to create a football league that promises faster play, less stop and start, or as Luck said, “Less stall and more ball.”

Luck also said there was an active effort to guarantee lower ticket costs compared with other professional sporting events, but no concrete numbers were offered.

After Dallas was announced, Neil Leibman, COO of the Texas Rangers, took to the podium to express his excitement about the incoming team.

“When the Rangers and the city of Arlington agreed to build a new ballpark for a much-needed retractable roof, the Rangers made an absolute commitment that Globe Life Park would remain as a cornerstone of the entertainment district,” Leibman said at the press conference.

It’s still a long wait for opening day in 2020, but this gives McMahon and Luck enough time to avoid past failures. The league today has no coaches, team names or players, but starting immediately, fans can put down deposits on season tickets at the XFL website.

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