We like to think we know a lot about wine. The truth is, we just know how to drink a lot of wine, and a trip to the liquor store can be a comic search not for good bottles but for good labels. Smoking Loon? Sold. (Because the loon is actually smoking!) Toad Hollow? In the belly. That's why Best Cellars is so freaking fantastic. Not only are most of the bottles under $15, but they'll actually let you taste the wine before buying it, like at an ice cream store. The salespeople are sharp and not the least bit condescending. The whole place is so sparkling and lovely that it makes us want to buy tons and tons of wine, which, when we think about it, is kind of a bad thing. We don't really need encouragement.