You'd have to be socially responsible to the point of obsession to do your everyday grocery shopping at Whole Foods. Unbleached, recycled coffee filters that cost twice as much as the other kind probably aren't that appealing to fans of, say, a free, not to mention witty and urbane, weekly newspaper. But while organic may not be an everyday necessity, the fact is that sometimes it just tastes better. That's where Whole Foods gets the nod, because if it's possible to make, raise or grow an organic version of a product, they've got it. And vitamins? You can make a meal just from the allegedly essential compounds offered at Whole Foods. They've got multiple varieties of homeopathic remedies for everything from the common cold to poison ivy. Show up on weekends and you can graze your way to a pretty fine free lunch, too. If that's not socially responsible, what is?
Whole Foods Market