It's been more than 44 years since Joe Jansen, founder and owner of Goody Goody, bought the Goo Goo liquor store on Greenville Avenue, added a "dy" to the end of each word, and turned it into a multimillion-dollar business with 12 stores spread across the area. The secret to Jansen's and Goody Goody's success has been a continued focus on offering a kick-ass selection and prices. If you need it, they most likely have it in stock. If they don't, they'll get it for you. And all with some of the lowest prices in town because the company also wholesales booze to more than 600 area hotels and restaurants.