When owner Fleetwood Hicks and operations director Harvey Herr opened Fleetwood's Kit Kat across the street from SMU in February, business was expectedly slow. But as spring came and word-of-mouth spread, the two knew the beginning of something special was afoot. Specializing only in cruiser bikes, which Herr calls "the ultimate urban bike," Fleetwood's made a breakthrough when they started mixing parts, allowing customers to fully customize their bikes. And for those looking to rent a bike for a day on the Katy Trail, they offer rentals at only $15 for the first hour and $5 for each additional hour. Hicks claims he's already one of the largest cruiser dealers in the Southwest, and with a new Web site on the way, he'll be selling bikes nationwide by the end of the year.