The market's tagline sums it up really well: "Only Growers. Only Makers. Only Local." When you shop at White Rock Local Market you know exactly what you're going to get, while other markets often allow commercially supplied produce to mingle with local goods. It might not seem like a big deal but the commitment colors every interaction you'll have at the market. Whether you're buying peaches from the man who picked them the day before, or frozen pops from a local artisan selling them out of the back of a VW bus, you'll get to interact with passionate people who care and are knowledgeable about the products they're selling. The hot dog stand that peddles some of the best hot dogs in Dallas doesn't hurt things either. And yes, those links are local too.