Maybe it was all those Hemingway stories we read as a kid about big-hearted rivers, but there's something about fly fishing that tugs at our romantic soul. In theory, anyway. Actual fishing experiences – at lakes, bored, sunburned, stinking of bait and bug-bitten – have never been good. Still, a trip to Orvis always sets us dreaming about doing manly things in Montana. Fishing is sort of like eating at Olive Garden that way. Let enough time lapse between experiences and you end up telling yourself it wasn't really that bad. Listen, take our advice, forget the fishing and just go for the clothes at Orvis, whose two-level store offers fly rods and flies alongside suits and sporting wear and coats and rain gear fit for a sail on the Atlantic. (Don't get us started about how miserable boats are.) Their casual summer shirts are our favorite – linen and cotton numbers that'll make you look fashionably outdoorsy and keep you cool at the water's edge, which if you're smart is either on a golf course or a pool, with a gin and tonic, not a rod and reel.