One third of the noon-to-3 show BaD Radio, Sturm is The Ticket's resident Sports Encyclopedia Brown. Fellow Ticket host Norm Hitzges, himself known for his vast reservoir of sporty information and his work ethic, is in awe of Sturm's commitment to watching as many games as he can. It allows him to float effortlessly from wonky sports talk to goofy guy talk. He's an unabashed Packers fan in a city whose team has had more than a few run-ins with the team from up north. He was an early admirer of the beautiful game, bolstering the Ticket's World Cup coverage. The station's "sports bully," more than likely, he'll win any argument that involves a ball.