Everything is better with a personalized touch. Koozies look so much better with monogrammed initials on them. We can't even think about a palm-leaf pillow without initials on it. And why write anything on stationery if it's not personalized to the sender? There's really no point. Swoozie's is the perfect place to buy those things — whether they are gifts for the hostess of a party you are attending, satin robes for your bridesmaids or a planner with your name written across it.