The Dallas Morning News is no longer the city's best sports page. The subscription-only, online-only The Athletic made its Dallas debut during Super Bowl week, publishing the smartest sports writing in Dallas on a daily basis. Bob Sturm and his venerable Cowboys analysis set up shop, as did Rangers blogging dean Jamey Newberg and NBA savant Tim Cato. While it's yet to be seen whether The Athletic's financial model will hold up long-term, the company has used its resources wisely so far. It's an essential subscription for local sports fans.