Eating Dessert First, Bare-Handed, For Five Minutes Straight, at the New North Dallas Norma's Cafe.
In the strip mall parking lot at Dallas Parkway and Trinity Mills Road, five eaters from Plano's Prestonwood Christian Academy edged out Addison's Trinity Christian Academy in a five-minute contest officiated by Norma's owner Ed Murph. The cartload of lemon meringue and chocolate cream pies cleared out quickly, first in the official race and then in a series of unsanctioned pie-tossing ambushes around the parking lot.
Even before unloading all those pies, Norma's committed itself to handing out free chicken-fried steaks for a year to 100 lucky (doomed?) winners -- but we've been led to understand that, the Norma's Cafe will expect people to offer some sort of payment.
Check out more photos from the event -- with some serious pie carnage -- here in our slideshow.