It seems as though Jay Jerrier has taken a different approach when opening his third Cane Rosso, this time in Fort Worth. Instead of hyping the opening as he did with Zoli's, his new York-style pizzeria, resulting in a massive surge of customers that overwhelmed his sales system, Jerrier chose a stealth approach, quietly announcing the opening on Facebook and then waiting for the deluge.
News spread fast #CRFWOpen, with posts popping up on most food blogs quickly, but based on the pictures it looks like this opening when a little more smoothly. At least if you don't count Jerrier's inspection process.
Last week the pizzaiolo posted a picture of a bearded Forth Worth inspections worker, who temporarily took issue with a wood-burning pizza oven -- in a pizzeria. The problem was obviously resolved quickly, though, because photos of blistered pizzas soon followed, along with other shots of a series of soft openings depicting kids smearing red sauce on their faces, dogs rejoicing -- that sort of thing.
So, if you find yourself in Fort Worth and you're hungry for 'za, you've now got another option. But based on social media noise levels that rivaled the President's State of the Union address last night, the place is going to be pretty mobbed for the next few weeks. Good luck with the lines.
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Cane Rosso, 815 W. Magnolia Ave., 817-922-9222