According to this press release, Dallas-based company PlayApp is looking to replace the current process of publishing music in compact disc and mp3 form with doing so via individual program applications--y'know, as in, "There's an app for that."
The idea? As opposed to even mp3s, the music applications the company offers are both "easier to use, and collectible." Says John Willsey, the man behind the company: "Each [app] is unique, unlike any other. We prefer to get in direct contact with the music artist and try to understand their style and direction. We then put what we've learned into their playapp, making it a unique and valuable collectible that their fans want to download and purchase."
Your head spinning like mine is yet? I guess I don't really get the draw. For $12 a pop (as apps are listed on the PlayApp site), is an app, which can only be used on a PC, better than, say, an mp3 album for $10? Doubtful.
So far, PlayApp only boasts four albums in its online sales catalog, although one of the apps it has available is a free download for Nine Inch Nails' The Slip, which was also made available as a free mp3 album download last year. But the company does count at least one more fan, according to the press release: The U.K.-based label Re-Interpreted Performance Records has agreed to
exclusively use PlayApp as a means for publishing its music.
I dare you to try and track down that label's surely impressive roster, though. I, for one, couldn't.