But 15 months ago, Icon Partners issued a breathless press release announcing a 3.7-million square foot development to be dropped at the intersection of LBJ Freeway and the Dallas North Tollway. Called Icon Midtown, it was to be a gleaming, crowded city unto itself, a miniature Manhattan featuring five enormous blocks' worth of bakeries and delis and groceries and restaurants and shops and a movie theater; a hotel tower surrounded by sculpture gardens and art parks; and apartments populated by residents who'd never have to leave their freshly built neighborhood. And capping it off: a shimmering 34-story office tower designed by the man responsible for Dubai's Infinity Tower.
Said Icon Partners president Paris Rutherford, "Midtown will be Dallas's first family-friendly, mixed-use walking district featuring Main Street architecture and lushly landscaped streetscapes. It will be the place in North Dallas where people will come to walk, shop and just spend time hanging out."
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But it wasn't meant to be: The 20 acres near the Galleria Dallas is in foreclosure now, $18 million in the red. Unfair Park's calls to Icon have gone unanswered, but the company is (was?) also behind the mixed-use development in the Mercer Crossing area of Farmers Branch, where Icon promises a "one-of-a-kind lake and fountain show larger than the famed Bellagio fountains in Las Vegas." Because, well, why not?