Good God, that Antonio Swad is a genius. After making a small fortune selling pizza for pesos, the Pizza Patrón founder is at it again: Beginning Friday, his 65-store pizza chain will begin selling unlimited calling cards to Mexico, which means, according to the press release: "Unlike traditional calling cards which charge by the minute, these new cards allow unlimited calling to any area code in Mexico with no additional charges or penalties."
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Says Swad of the cards, which will come in three denominations, "When I heard that we could help reconnect families and help mend broken hearts for as little as a dollar a day, I knew we were on to something really special. It's the kind of thing that a Patron would bring to his people, so we are doing it." And, yup, they're available for purchase using pesos. Word is Farmers Branch civil rights activist Tim O'Hare's a major investor. Or not. --Robert Wilonsky