City Deciding How to Sell the Trinity Project to Folks Who Bought It

This morning, the city lays out the pros and cons concerning the Trinity River Project -- if nothing else, to inform and educate those charged by the council with marketing the project to the peoples. You'll find the talking points nestled within the highly detailed Strategic Marketing Plan, which is among the items to be discussed by the city's Trinity River Corridor Project Committee at 9:30 a.m. today at City Hall.

It's kind of like an episode of "Even Stevphen". One one side of page six there's a sunny-side-up list of project "strengths," among them: "Has been a City vision for over 100 years"; "Will improve floodway protection, provide much needed recreational options, and new or renewed economic development"; and "Strong City and project leadership." Then, on the other side, "weaknesses" are spelled out: "head count"; "Budget"; and "Target audience awareness."

Then, listed below this are "opportunities" ("Economic and residential interest in moving Dallas to the river") and "threats" ("Citizen views and impatience for completion of the project" and "Outside partner agency timelines and requirements"). In short, the CliffsNotes Schutze.

Also on the agenda today, more Trinity Parkway Design Guidelines -- costs too. As in, $5.4 million for wind generators to decorate the center median. --Robert Wilonsky