This Sandwich Smells Like the '60s

The Richards Group gets a shout-out in The New York Times this morning for its Hoagiefest promotion, which takes a big ol' bite outta the Yellow Submarine in order to sell sandwiches to folks living up north. Turns out, Richards is just ridin' the peace train with the rest of...

By Robert Wilonsky

June 17, 2009

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18855504",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17105533",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17105532",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18349797",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17105535",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

The Richards Group gets a shout-out in The New York Times this morning for its Hoagiefest promotion, which takes a big ol' bite outta the Yellow Submarine in order to sell sandwiches to folks living up north. Turns out, Richards is just ridin' the peace train with the rest of 'em, as even Luvs is packaging faux-protest with baby poop. Says Richards' Glenn Dady, nostalgia is the perfect motivator, even for people who don't know what they're feeling nostalgic for: "For people in their late 40s and up, it takes them back. And the younger people gravitate to it because their video games are playing music from that time period." Incidentally, a little digging reveals that the downloadable and crazy-making music on the Hoagiefest site is by Nerf Herder's Parry Gripp.

KEEP THE OBSERVER FREE... Since we started the Dallas Observer, it has been defined as the free, independent voice of Dallas, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.